“Let’s revitalize programming!”
“Let’s diversify the workforce!”
“Let’s cut costs!”
“Let’s trim salaries!”
“Let’s do another audit!”
Nobody at Bell Media ever thinks:
Let’s SELL SOME TIME!
Hold a million dollars in ad sales in front of their faces and they say:
“How interesting. That stuff looks like money. Oh well. Let’s examine our programming phenomenology vis a vis transcultural phenomena. And by the way why did Bob get fired?”
Sounds about right. CTV was the best network in the country until Bell took over, now it’s the worst. Even Rogers-owned CityTV has a more appealing lineup.