Posted on 08/28/2014 10:15:28 AM PDT by afraidfortherepublic
The Republican National Committee is on track to spend more than $100 million in the midterm campaign, with virtually every dime plowed into the party’s new digital voter-turnout program.
If the program is effective, Republican campaigns will have access to a modern get-out-the-vote operation that has been the hallmark of the Democrats’ success in recent election cycles.
But if it fails to deliver as advertised, Republican candidates will be stuck with another subpar voter turnout program and without the resources the GOP traditionally sent to their campaigns in midterm years.
The RNC is set this week to announce the deployment of yet additional re-enforcements to states with targeted Senate races. Republicans need to flip six Democratic-held seats to win control of the chamber. The effort will include money for personnel, direct mail and phone banks, and will focus on absentee voting and the early vote. Sen. Rob Portman, R-Ohio, expressed confidence that the RNC would come through.
“We’ve been good partners and I feel as though we’ll have resources to execute our plan,” Portman, the vice chairman at the National Republican Senatorial Committee, told the Washington Examiner on Wednesday. “It’s an aggressive plan and it’s a broader playing field than we anticipated a year ago.”
In previous two-year election cycles, the RNC would amass a deep cash war chest. Then, about 100 days before Election Day, the committee would begin spending the money on television ads, a hastily deployed national voter turnout program and, in midterm years, large cash transfers to the NRSC and it House counterpart, the National Republican Congressional Committee.
For example, in the 2006 midterm campaign, the RNC transferred $18 million to the NRCC.
This cycle, the RNC has raised more than $130 million, a healthy figure, while maintaining a modest $10 million to $15 million in cash on hand. The RNC reported holding $13.9 million as of July 31. Party officials enthusiastically concede the high cash “burn rate,” explaining that the money the committee raised was spent to build a permanent digital and field campaign, almost from scratch.
“It’s a very unusual burn rate that [RNC Chairman Reince Priebus] has chosen to take us on because it’s the right path for us to optimally engage voters right now,” said Chuck DeFeo, who holds the titles of RNC deputy chief of staff and chief technology officer.
DeFeo expects the ongoing investment to pay dividends for Republicans this fall. He dismissed suggestions by Democratic digital strategists, and even some on the GOP side, that the RNC’s program is not advanced enough to have an effect in November.
DeFeo said several mirco-targeting data products — or smartphone apps — developed by an RNC digital staff of about 50 that are based jointly in Washington, D.C., and a Silicon Valley annex, have been in the field for months. He said these apps in use in some form by nearly every major Republican campaign in the country.
In an interview with the Washington Examiner, DeFeo discussed the capabilities of RNC’s digital voter turnout program.
• Data: The RNC has for two decades maintained a voter file. But it’s enhanced file includes voting and consumer data on every registered voter in America. The committee has integrated email and social media contacts with its file and is constantly updating the data it keeps on the nation’s 190 million registered voters.
• Insight: Every voter in the file has a multi-level score that allows GOP campaigns to build highly granular predictive turnout models. The fancy term for this “data analytics.” DeFeo said the voter file will be constantly updated between now and Election Day, enabling GOP campaigns to adjust their turnout models and messaging on a daily basis, according to real-time feedback from the field.
• Access: The RNC’s data is available in multiple platforms and applications, which DeFeo said allows campaigns to customize what kind of data they access and how they access it. He took a shot at NGP VAN, the leading Democratic data firm, saying the announcement they made last week about customized apps is something the RNC has offered for months.
• Voter Contact: The RNC has developed multiple “walk apps” for campaign operatives and volunteers. These apps can be purchased through the iTunes store and loaded onto a smartphone. They report data to the main hub in real time. DeFeo stressed that the RNC began putting boots on the ground for the 2014 elections a year ago or more. In his view, the RNC GOTV effort for 2014 has been in the field longer than any of the Democratic campaigns and therefore is more likely to deliver the votes the GOP needs to win key races.
“I’m never satisfied with where we’re at,” DeFeo said. “I have confidence in the products we’ve put out.”
It would sure be a lot cheaper if they didn’t spend so much time pandering the the spineless middle.
You want to get out the vote....Give them something to vote for.
Like I believe anything coming out of the GOP.
We’re in for the collapse of the empire and I’m looking for our Hari Seldon to map the course to the 1000 year recovery.
The only bright side will be that we make sure that those who suffer the MOST during the collapse are progressives.
They’re resurrecting ORCA?
Roger that. When I got the call from the rnc recently, I told the guy calling all this and he said he’s been hearing that from a LOT of folks. Will they get the hint? Nah.
RNC would be wise to confront Obama and articulate what Liberals have done, by design, to destroy our country.
Electioneering equivalent of ‘wag the dog’
I’ll never see a dollar of it.
Yep, got the email from Reince this morning. Claiming some donor group would match my donation. Sorry, nope, not gonna give y’all anymore money, not one thin dime, until you LEARN how to fight the Dem’s and not rollover and play dead.
They need to come up with something. Maybe a NEW Contract With America. Sure sounds a hell of a lot better than Hope & Change.
If this effort doesn’t pay off the GOP can go back to their previous ‘get out the vote’ tactic of bashing the Tea Party and calling conservatives ‘racist’.
Instead of spending $100 million trying to sell a poor product, all the NRC needs to do is EMBRACE the Tea Party. They have the best GOTV machine right at their disposal but would rather lose an election than use it.
No one will vote for Mr. RomneyCARE,
and Mr. OpenBordersBoehner.
They must either speak up ... or go extinct.
The damned fools wouldn’t have to spend like this if they didn’t keep crapping on their base, calling them racist and in general acting like aholes. The democrats don’t do this.
Right now aside from we are not out of the closet democrats—yet, what does the GOP have to offer for a conservative voter?
Technology is no substitute for principles, courage, and vision.
Yep. Uh-Huh. Smartphone Aps are TOTALLY gonna turn the tide!
*Rolleyes*
These people are seriously stuck on stupid. I expected SO much more from Rince after the Scott Walker win.
Here’s an idea, RNC - and you can have it for FREE! Articulate WHAT Republicans stand for. Simply, clearly, LOUDLY and every few hours!
but are they doing any voter cultivation?
Good news is bad news to some on this forum! Kick ass in November!!!
Best thing would be for the GOP to get out of the way and allow creation of another party that actually cares about individuals, constitutional rights, small business, conservative values, etc., etc.
The GOP can go the way of the Whigs, he DNC can plain go tohell.
Kisk ass in Nov and then what? More Sock puppet Kabuki dance?
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