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T-shirt designer turns debate on Cleveland Indians mascot Chief Wahoo into hot-selling item
The Plain Dealer ^ | September 03, 2014 | John Petkovic

Posted on 09/03/2014 8:09:53 AM PDT by Deadeye Division

CLEVELAND, Ohio -- "Caucasians fever

Be a believer

In the Cleveland Caucasians..."

You'd be hard-pressed finding fans of Chief Wahoo singing this version of the Cleveland Indians fight song. But it's been a winning pitch for Cleveland T-shirt designer Brian Kirby.

You could say it's the All-Star, Rookie of the Year and MVP of sports T-shirts. The logo lampoons Chief Wahoo -- adding blonde hair and a dollar sign for the feather and substituting "Caucasians" for Indians.

And it's caught on – big, out of the blue.

Kirby sold $20,000 of the shirts during one recent 24-hour period – so much so that his Cleveland home is packed with stacks of orders.

"I'm working non-stop just filling orders and I had to put my wife and 2-year-old son to work," says Kirby, a New York native who moved to Cleveland after graduating from Fordham University. "I've been selling the shirt since 2007 and never imagined it would take off like this."

For years, Cleveland-based Shelf Life Clothing has been making satirical T-shirts with humorous designs. The "Cleveland Caucasians" was one of many - like the one that depicted notorious basketball player Ron Artest as Bruce Lee. Or the football helmet adorned with a pot leaf emblem in honor of weed-loving NFL running back Ricky Williams.

And then, boom: He found himself – and the shirt – caught in the middle of the debate over Chief Wahoo.

"A native American DJ group called A Tribe Called Red bought one about four years ago," says Kirby, referring to Ian "DJ NDN" Campeau. "I didn't think anything of it."

Not until DJ NDN wore the shirt in a photo shoot that sparked a controversy.

"People accused him of racism for wearing the shirt," says Kirby. "Or actually reverse racism, because he's Native American (First Nation, in Canada) and people thought he was making fun of white people."

Interesting, but not a big deal – until he checked his website and saw dozens of orders for the shirt.

"The Internet caught on fire, because it raised the issue by flipping it upside down and the orders kept on coming in," says Kirby. Sales for the T-shirt ($22) were boosted by media coverage and blogs in Canada -- and led to a full-on line of Caucasians items, from V-necks to stickers to hoodies.

"I came up with the shirt to raise a point, but in a disarming way," says Kirby. "I didn't mean any spite by it."

Kirby, a devoted Indians fan, wears the shirt when he attends Tribe games.

"People get the joke and the point it's making," he says. "I can't wear it without someone making a positive comment."

It's not the first time Kirby has thrown himself into a sports controversy. Cavs fans of years ago might remember carlosloozer.com – a comical website he created that spoofed Carlos Boozer, the ex-Cav who spurned the team 10 years ago.

"His ego got out of control and was ripe for lampooning," says Kirby. "I did it for fun and it just took off when ESPN started talking about it."

He has since retired the site and has made peace with Boozer.

"Carlos was having some personal problems and I didn't feel like doing it anymore," he says. "I'm a sports fan, but you can't take it so seriously -- it's just a game."

Sports fans, ever the serious lot, have taken the whole "Cleveland Caucasians" thing in stride.

"People always come up to me and laugh and say, 'Man, that's awesome," he says. "I was just trying to have fun. Who knew it would ever catch on – certainly not me."


TOPICS: Culture/Society; Miscellaneous; News/Current Events; US: Ohio
KEYWORDS: americanindians; chiefwahoo; clevelandcaucasians; indians; mascot; mlb
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Cleveland Caucasians
1 posted on 09/03/2014 8:09:53 AM PDT by Deadeye Division
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To: Deadeye Division
Been there, done that, already have a t-shirt:


2 posted on 09/03/2014 8:11:42 AM PDT by dirtboy
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To: Deadeye Division

I’d much rather see guys do things like this, which use the marketplace and free discourse to discuss these things, than to have an activist “interest group” use “lawfare” against these teams.


3 posted on 09/03/2014 8:13:31 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: dirtboy

Fightin’ Whities

http://en.wikipedia.org/wiki/Fighting_Whites


4 posted on 09/03/2014 8:16:43 AM PDT by Deadeye Division
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Comment #5 Removed by Moderator

To: kevkrom

On a similar front maybe the Washington Redskins could change their name to the Washington White Boys.

Or they could pick a different offended group and choose a politically correct name like the Washington Homosexuals. Let’s see anybody DARE to make fun of homosexuals!


6 posted on 09/03/2014 8:19:19 AM PDT by Castigar
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To: Deadeye Division
Feather being replaced by a $ is a stroke of genius..............somehow this will assuredly be deemed racist without a doubt.
7 posted on 09/03/2014 8:19:58 AM PDT by V_TWIN
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To: kevkrom

http://shelflifeclothing.com/caucasians.html


8 posted on 09/03/2014 8:23:07 AM PDT by Deadeye Division
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To: Castigar
Or they could pick a different offended group and choose a politically correct name like the Washington Homosexuals.

Well, they certainly play like that at times.

9 posted on 09/03/2014 8:23:50 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: Deadeye Division

I was in a store recently and saw a rack of Cleveland Indians t-shirts featuring Chief Wahoo.

The old rendering of Chief Wahoo. With the really big nose and all from the 1940’s.

I have to admit, that was tough even for me to look at.
Hard to believe they’d produce that shirt, let alone put a rack of them out front-and-center.

In general this Indian PC stuff is way overblown, but that is a damned insulting caricature IMO.


10 posted on 09/03/2014 8:29:15 AM PDT by Buckeye McFrog
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To: Deadeye Division

I tell you what, they better leave Chief Wahoo alone.


11 posted on 09/03/2014 8:29:42 AM PDT by rdb3 (Get out the putter, this one's on the green.)
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To: Deadeye Division

I’m waiting for both the NAAWP and the Congressional White Caucus to be founded. Anyone know when that might happen?


12 posted on 09/03/2014 8:38:59 AM PDT by Kickass Conservative (THEY LIVE, and we're the only ones wearing the Sunglasses.)
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To: Castigar

The Palefaces.

Paleface is the historical term.


13 posted on 09/03/2014 8:39:18 AM PDT by ifinnegan
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To: dirtboy

THAT will be classified by the left as “militant and racist”,
because the YTs are not supposed to be “fightin’” against anything the left wants to impose on him.


14 posted on 09/03/2014 8:40:38 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: Deadeye Division

I’m OFFENDED!

Now gimme your money......................


15 posted on 09/03/2014 8:42:51 AM PDT by Red Badger (If you compromise with evil, you just get more evil..........................)
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To: Deadeye Division

Bring back Chief Nokahoma!


16 posted on 09/03/2014 8:44:01 AM PDT by dfwgator
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To: ifinnegan

In Chile, ‘paleface’ means to MOON somebody!, IOW, ‘To show your pale face’..................


17 posted on 09/03/2014 8:44:49 AM PDT by Red Badger (If you compromise with evil, you just get more evil..........................)
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To: Red Badger

I didn’t know that.


18 posted on 09/03/2014 8:48:31 AM PDT by ifinnegan
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To: ifinnegan

So, never call a Chilean a ‘Pale Face’ !......................;^)


19 posted on 09/03/2014 8:57:05 AM PDT by Red Badger (If you compromise with evil, you just get more evil..........................)
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To: Castigar

Go the monty— Washington O’fays, or Wash. Honkies.


20 posted on 09/03/2014 9:07:56 AM PDT by John S Mosby (Sic Semper Tyrannis)
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