Needs a hashtag. “#POQI” “People of questionable intellect” would work.
Add it to any story and so forth via Twitter when stupidity of this magnitude emerges.
Generally speaking I consider myself to be a bit better informed than "the average bear." With the exception of O'Brien (whose name I recognize but who I could not pick out of a line up) I have no idea who any of these people are.
Nonetheless, I have decided to bow to celebrity pressure and withhold my shopping dollars on Black Friday. Now all I have to do is figure out how to spend less than zero.