If the article is accurate (on which I have my doubts), Cruz is planning to skip #2 and concentrate on #3.
Which sounds really stupid to me.
Also impossible. Any campaign that appealed to any significant number of Democratic voters would almost certainly draw in a larger number of independents.
The GE Years: What Made Reagan Reagan [Newt said this book explained Ronald Reagan's leadership]
-—My point is that Reagan: 1. rallied the base; 2. attracted a very large number of independent voters; 3. drew in a somewhat smaller number of Democratic voters.-—
He even got the Teamsters’ endorsement.
Unless he is ignoring the independents in order to watch them follow him on their own. Sometimes ignoring will attract those that you want.