Sociology has its place in things like market research and psy ops but its a pretty limited field. I dated a sociology PhD who wrote her thesis as an intern with Hershey foods.
She is also linked to the White House:
University alumna Emily Renda, who worked with the White House Task Force last spring and interns in the University Office of Student Affairs, said the new campaign will change the language used to discuss sexual assault prevention.
“Men weren’t particularly engaged with sexual violence prevention because the only thing we were really pushing as part of [it] was ‘don’t rape people,’ which is not exactly a very proactive thing to tell people to do,” Renda said. “The language is starting to shift more to healthy conversations about healthy sexuality and consent, and having those for both men and women as kind of an engagement point.”
Renda said the changed approach will involve men who have felt alienated and broadly characterized as perpetrators of sexual violence, as well as women who have felt alienated and broadly characterized as victims.
“This campaign and the stuff that U.Va. is already doing, is irrespective of gender saying ‘it is, in fact, our responsibility just as individuals and humans, regardless of our gender,’” she said. “It’s a lot about pulling back on the victim-perpetrator dichotomy we were using before.”
“It’s On Us” follows the path of University initiatives like “Hoos Got Your Back” and “Not On Our Grounds” in stressing the importance of bystander education and intervention against sexual assault.