Yep, that sounds right, you have to get that Initial Meme out there in Peoples Minds, who cares if its wrong or not or you have to post a retraction or correction later.
You spread false stories and you get that to be the standard by which the low information crowd judges their news.
Like all those fake quotes by Sarah, such as "the Malaysian Airliner flew too close to heaven and landed there."
Who cares if it is a lie or libel, you gotta pound that "Sarah Palin is stupid" meme into peoples heads.
Russia understands this for their issues better than anyone.
They should understand! They are the champions at propaganda...positive OR negative!