Except in this case, the PC people are not the ones making a big deal about this. A Sony exec suggested Elba for the role, without saying anything about his race - just that he should be the next Bond. It was Rush who made this an issue, and Rush who brought race into the discussion.
‘A Sony exec suggested Elba for the role, without saying anything about his race’
And the exec certainly knew what color Elba was. Undoubtely he was shot down for utter stupity.