Yes, this is why I don’t like it. It was devised to keep people away from Christ. I once requested that I not be assigned a Kwanzaa cookbook to work on and got the stinkeye as if I were KKK.
I’d guess it was targeting people who weren’t paying Christ any mind anyway.
I didn’t even know a “cookbook” existed; I work with blacks (including Africans), and none of them “celebrate” it. Then again, they are working people like the rest of us...