Poll results are employed in accordance with the unspoken motives that triggered the exercise in the first place:
Namely, to confer moral authority for their usage as a legitimate tool of cultural intimidation against those whom the results have shown to be one’s adversaries.
Ordinarily I don't answer telephone polls. As a professional statistician, I know they're worthless. However, the other day I decided to have some fun with one. I kept answering in ways that would mess up their statistics. (Example: Q. In a presidential race between Jeb Bush and Hillary Clinton, which would you vote for? A. I'd vote for the Constitution Party candidate.) Anyway, the fact that so many questions involved policies to help "working families" led me to believe that the sponsor was either the Democrats or some left-wing outfit. Republicans don't talk that way, nor do people without an axe to grind.