That was part of the problem. Target didn’t just go into the market slowly like a lot of other retail I chains would have done. Instead, they bought out the leases on a bunch of Zellers locations for something like $1.8 billion. At that point they really had no choice but to get into the market quickly, since it didn’t make sense to leave all that space vacant.
I remember that Krispy Kreme expanded too fast and had to cut back a lot of stores not too long ago