Is this the Shannon Watts group?
2 of their references were Some Media Matters and a third was Stink Progress.
Are these people even on the same planet as us?
No, that would be moms lookin’ for a little action. Maybe this one is a spin off from the brady bunch. It’s hard to tell without a program. I think they all use the same messaging guide linked here:
http://s3.documentcloud.org/documents/748675/gun-violencemessaging-guide-pdf-1.pdf