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McDonalds also customizes their menu well, outside the US:

http://www.businessinsider.com/mcdonalds-meals-around-the-world-2011-6#thats-just-part-of-why-mcdonalds-is-taking-over-the-world-18

(17 dishes served outside the US, but not in the US, by McDonalds — some of those might be pretty good, if executed well...?)

Not listed at the link are any of the Philippines’ specific menu items, such as sweet spaghetti, which is not my favorite, but was not bad at all when I tried it. I actually thought the McDonalds burgers there beat both the local competition’s burgers, and McDonalds’ burgers in the US. However, BK has entered that market, and so far, all of my family’s Filipino relatives and friends in RP like BK better.

That said, in the US, Mickey D’s is usually very close to the bottom of my choices when traveling. BK, etc., are generally better, and in our area the local BK franchise chain has some pretty good coupons, sometimes. BK’s BOGO whoppers or chicken or fish sandwiches are a pretty good deal, so far as fast food goes.

Years ago, I thought McDonalds’ little “apple pies” were one of their best items & not bested for the price (often 2 for $1) for that type item by anyone. I have not had one recently, so I can’t comment on the current item.