I remember those Forrest Mims electronics books they sold.
instead of selling cell phones, they should have tried to compete with Gamestop, although in a few years it will probably go the way of Blockbuster video too
Forrest Mims:Meeting Doctor Doom [Top scientist advocates eliminating 90% of population for ecology]
http://www.freerepublic.com/focus/news/1608026/posts