Posted on 02/05/2015 9:38:11 AM PST by fifedom
There are plenty of people listening to talk radio. But over the past three years, it has become increasingly difficult to make money off it. Many national advertisers have fled from such stations in recent years, seeking to avoid associating their brands with potentially controversial programming. Radio executives said the erosion of ad dollars from talk stations was driven in part by a series of organized social-media campaigns by liberal activists in early 2012 that scared away advertisers.
(Excerpt) Read more at wsj.com ...
But we have ammo now....McDonalds caved to pressure - and drove away their customer base.
Besides, the big shows still deliver.
Mark Levin talked about this yesterday. He said he wasn’t having ad problems. I wonder if the WSJ is trying to turn people off talk radio to ease the heat their rino Jeb would get.
Besides, the big shows still deliver.
That’s a big drop in revenue and that’s in 2013. Around here in the Frisco area, we went from two conservative talkers to one. There is also a mostly left wing talker that has moved even farther left.
too bad, but it IS a human condition
Have you noticed that since 2012, major retailers have been linked, politically, with agendas that are not beloved by the majority of the American shopping public?
Agendas that include the coddling, support, and advancement of queers, for example.
Maybe some of the marginal ones with low ratings already, but the big guys aren’t seeing any issues.
The real problem is that AM talk radio is fast becoming a bit past its prime, and we seem to have a real lack of new and young talent, mainly because the internet and YouTube are far easier of a medium than going through all of the crap to get a radio show.
When I was a teen in the 90s, I listened to talk radio from morning to 11pm every day. Now I listen to Levin’s podcast, clips of Rush on YouTube, Alex Jones’s whole show online, and many great YouTube conservative commentators.
The idea of dusting off a radio to listen to a talk show is absurd to me now.
A newspaper saying the radio industry has ad problems?
The point is that the drop in revenue is due to a concerted campaign by the Left. I have noticed that the advertisers on talk radio are now small, not well known companies. I never hear ads for any of the national brands.
I don’t know what the WSJ has been listening to, but if you were to ask me, I say that talk radio should CUT BACK on the number of advertisements. Seems the host barely gets a word out, and they’re going again to another LONG advertising segment.
Advertising seems NOT to be the issue. Maybe it’s how the money gets divvied up that’s the rub.
That’s not that big of a drop - considering newspapers are down like 70%. A lot of that was consolidation.
Only one can have Rush, so the others are screwed. Also Neal retired, so there goes the afternoon draw.
There is another factor....talk radio spikes around election seasons - and there was not one in 2013, and we were not coming into a Prez election in 2014 either.
Lot of factors here. There were too many shows, many not good, and some of those have been weeded out. That’s healthy.
Point taken.
...talk radio should CUT BACK...”
I listen to Lee Elci in the morning and sometimes I think I’m listening to an infomercial! I know he brings in money, but after awhile you forget what he was talking about.
I would guess the slight drop in ad revenue may be due to structural changes in the radio business. Consolidation of stations into a few big companies and the switch of advertising station-by-station to national ad buys was intended to give advertisers better value for their money.
I don’t know what the WSJ has been listening to, but if you were to ask me, I say that talk radio should CUT BACK on the number of advertisements. Seems the host barely gets a word out, and they’re going again to another LONG advertising segment.
I have a 3 hour round trip commute and listen to music and the bible (and audio books from uTorrent) on thumb drives. I do occasionally tune something in but after a commercial or two I suddenly consciously say, “What the heck am I wasting my time on he4re?” and go back to the thumb drive.
Talk Radio’s Advertising Problem,
++++++
That’s particularly true for Fox News Channel, between those idiots on Nutrisystems waking up one morning and discovering they had gained fifty pounds , gold hustlers and the ads for The Wounded War Project (The ‘Not for Profit’ Profiteers), I hit mute all of them the minute they take ‘a short break’.
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