We rarely watch ‘live TV’ anymore. The only show we watch ‘live’ is The Walking Dead, but we’ve considered just watching it an hour later to skip all of the commercials.
Technology has given the entire business model of TV a REAL problem. I don’t buy any of the crap they show to us on commercials anyway, so they aren’t losing anything by me. lol
That’s why advert rates for sports have been so strong. Tthe only thing folks are watching live.