“all after seriously POing the authors who produce the product for his core business.”
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Amazon’s core business has been software for at least a decade. It’s new primary core business is distribution. Software will continue to play a key role, particularly if Internet sales taxes are imposed nationwide on all ecommerce.
Amazon’s business hasn’t primarily been about books since at least 2004. The books are just a facade for where the real money is made.
I did see something about Amazon and Google squaring up to compete, and AWS is promisingly profitable, but it’s just hit 10% of their business if that is what you are talking about.