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With the podcasts I could fast forward 3 minutes whenever he started talking about identity theft, hard drive failures, hot water, etc.

I've been listening on an iHeart station. I've grown increasingly impatient with the show, after being a listener for 24 years. These days his show ends for me whenever he brings a 9-year-old on air to praise Limbaugh's books about the time-travelling horse.

I listen to the show while I'm working at my desk job in the morning (Pacific time) and I mostly tune out the show except when he is talking about something interesting, which is less and less these days. What gripes me most is his disguising the infomercials. He brings up some interesting news item, and I pay attention, and then it turns out to be a teaser intro to the data-loss and identity theft scaremonger ads.

Half the ads on the iHeart broadcast are public-service ads and Ad Council skits. Radio biz must be really on the skids if that much time cannot be sold on the biggest talk show.

I think that is what’s killing talk radio. When Limbaugh started, the Internet was just starting, now with podcasts and all other kind of content on the Internet, there’s just too much competition out there now. He’s had a good run, but all good things come to an end.

I disagree with what you are saying about the Rush Revere books. I see the kids calling in as a plea to parents to please buy the books so that the next generation learns about our history and heritage. The children’s testimonials are proof that at least some of them are paying attention. People aren’t taught much of this in schools anymore, and that includes their parents.

I’ve not read the books, but I had the education from my parents, whose history expertise included relatives going back before the Revolution.