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Angie’s List was at least in the past, maybe still, too expensive and not worth the cost. Much of of it could be obtained for free from other sources.

It was somewhat viable in the era before the internet.
Back in the 80s it was called “Unified Neighbors” and the current management purchased that company.

Angie is a Harvard MBA so now it’s all financial engineering.

You are right. Such as via the BBB. If a customer makes a complaint to the BBB, the BBB notifies the business. If the business does not address the complaint, the BBB makes note. If a satisfactory solution has been made between customer and business it is noted as "complaint satisfied". The company I work for simply has a BBB membership and is listed as in good standing with no complaints. If we had a complaint, the BBB would show the conclusion. Sometimes customers do not follow through with replies from the business. Once the complaint is satisfactory to the customer, the BBB states that the complaint was resolved. The BBB, also, shows on their web site complaint letters written to the BBB and the letters from the company to address the issue. We have never felt obligated to use Angie's List. Nor, has the company had enough to pay out to them. We prefer to contribute to charitable organizations.