And yet, they could make a LOT MORE money off ammo, if they wanted to.
For a long time, the shelves were bare of ALL handgun ammunition, unless you got lucky and happened to be around when they received stock. It's still that way for .22 LR.
I'll probably never know whether to blame good P.R. or bad management. But, either way, it encourages hoarding.
Walmart could corner the cell phone market if they were sensible. That came from a guy I knew who was a cell phone rep.