Posted on 04/22/2015 7:33:17 PM PDT by Hugin
For instance, earlier in April the company announced it is testing out a larger, pricier, third-of-a-pound burger for $5, two years after dropping the similar Angus burger line because they were too pricey for McDonalds diners. Despite that earlier failure, new CEO Steve Easterbrook expressed confidence his customers would go for premium burgers.
I often describe McDonalds as possibly the most democratic -- with a small d -- brand in the world, he said. And what customers love the world over, and none more so than here in the U.S., is how they can buy into aspirational quality products, but at a McDonalds price.
But he faces an uphill battle in winning over the millions of burger-eaters in the U.S. that have a dim view of McDonalds offerings: Nations Restaurant News published a survey this month rating 111 limited-service chains on 10 attributes including food quality, and McDonalds was ranked No. 110, ahead only of Chuck E. Cheese. In-N-Out Burger topped the list.
(Excerpt) Read more at msn.com ...
ff
We still have at least one hamburger stand here that I know of, I’ve gone there with my husband, and you’re right, it’s terrific. The food is great, cooked while you wait, and the service is terrific. Local owners, my husband stands around and laughs and talks with the owners/employees while he waits. They have the same points of reference, etc, all being locals.
Their marketing seems to be willy-nilly. How do they align “365 black” with “aspirational”? The two don’t go together. So they still serve the same crappy stuff for more or less cheap prices, along with a 5-6 dollar burger? The people who would buy a 5-6 fast food burger aren’t going to go to a place which also caters to the thug element to get it. It just doesn’t make sense. I know that I wouldn’t. I’m not much on fries anyway, I’d rather pay a dollar or two more and just have one really good burger.
About the same in my parts. I can take my kids and I to a sit down meal (and leave a tip) at the local yokel for the same price as McD's (and others) drive through.
A number of people are eating more low-carb meals these days. McDonald’s doesn’t offer much that isn’t high-carb.
they're probably importing it from China (like the chicken) and it probably isn't beef . Goat, dog, horse...who knows?
Maybe that is it. There used to be a grade of beef called “commercial.” Possibly that or something like it is being used. But everyone at once? Seems odd. That’s why I thought something nationwide had happened to the beef.
That’s the best explanation I’ve heard. Still, it seems odd that everyone would do it at the same time. Where is our American beef? Being grabbed up by very high-end restaurants and the “one percent”?
well, in terms of hygiene — you can have self-contained units that get regular inspection (indeed, inspect themselves) and the employees would be mostly involved in keeping the place clean and not the aassembly line creation of burgers
gotta be honest, my local Mcd’s is really good about putting the right amount on it. Guess I’m lucky
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.