On the BRIGHT SIDE, they have nowhere to go but up!
On the other hand, this cricket playing BRITISH blue blood is a strange choice to be CEO.
99.1 percent of Americans have no idea what aspirational quality means, but do know that what they get for 10 bucks at MCD is not what they get at “Whataburger”
Good luck to Easterbrook, sincerely hoping he turns it around.
Time to bring back the hamburglar.
“99.1 percent of Americans have no idea what aspirational quality means”
I had to look it up. It seems to have a best match with its second dictionary definition, so the CEO is saying folks want upscale, social-climbing products at a cheap price.
If he believes that, McD’s will continue its downhill slide. People go to McD to get decent quality, cheap & fast. I avoid them because they no longer serve decent quality, cheap and fast. They are trying to become upscale - or should I say, to possess an aspirational quality. So instead of a thick, cold shake, one gets foo-foo shakes at an upscale price, usually after an excessive wait.
I’ll stop at one for their breakfast if I’m on the road. A Sausage McMuffin is usually a reasonable value at $2, but the cheese is usually cold. Their fries suck and have done so for many years now.
Fast, cheap and OK quality, with a smaller selection of easy to heat & make sandwiches and GOOD FRIES might turn them around. I’m not holding my breath, though...the CEO wants them to possess an “aspirational quality”...
> Time to bring back the hamburglar.
They should make him black to be PC. He’s always been white years past...: )