not smart- with the drop in gasoline prices, more families will be venturing out for fast food in the summer months to spend the money they are ‘saving’ on gasoline, and kids always want McDonalds food- Bad timing on the part of McDee’s the time to close is when gasoline prices skyrocket again because once they do it is very unlikely they will ever drop to where they are now again
Their marketing seems to be willy-nilly. How do they align “365 black” with “aspirational”? The two don’t go together. So they still serve the same crappy stuff for more or less cheap prices, along with a 5-6 dollar burger? The people who would buy a 5-6 fast food burger aren’t going to go to a place which also caters to the thug element to get it. It just doesn’t make sense. I know that I wouldn’t. I’m not much on fries anyway, I’d rather pay a dollar or two more and just have one really good burger.