It's the pink slime they're adding to it.
It’s more than that. The wonderful sesame beef I used to get at the Chinese restaurant has the same great coating but then turns to something unchewable. Steaks, burgers, they’re all changed. I’ve been searching for articles on this but I can’t find any.
Thought it was shredded up paper with the soy mixed in with the beef...
Either way, their patties taste crappy, but some how they still make the Big Macks taste good..