Cass Sunstein = Joseph Goebbels
“nudge” = “I’ll make you an offer you can’t refuse”.
Designing systems so you have two or three choices, and only those choices that the administrators allow you to have, with severe punishments for going outside the lines ... this is a way to make tyranny seem palatable, because see, you had three check boxes to choose from, all denying some of your rights or costing a lot of money.