[dead]

People seem confused. He's talking about campaigning, which is marketing and positioning. It's about maximizing the focus on your more popular beliefs, while minimizing the focus on the more divisive or controversial positions.

It does not involve altering your beliefs or lying about them, it's about generating enthusiasm for your candidacy by appealing to the larger electorate, while diluting the opportunities for your opposition to demonize your beliefs.

He's not talking about governing, which comes after winning an election.

[ScottinVA]

He's not talking about governing, which comes after winning an election.

AMEN to that! THAT'S the issue. You focus on the issues on which voters are dialed in.