They must not have realized their target consumer is not Paco from Tihauna.
I wonder if Macy’s is listening to dumb asses like the Republican consultant class? It is supposed to be all about demographics. I suppose many of these businesses keep hearing how the Hispanic numbers are just growing and growing and they are probably dreaming about all of the huge profits they are going to make. But I think many of the new immigrants are more likely to shop at Walmart. Some of those new arrivals would not make vey well behaved shoppers either—lots of messy stuff thrown all about and probably more pilferage. Not the nice, well behaved middle class customers they are used to.