His message is solid, I agree. As far as marketing the product, he does GREAT.
I recognize that he is not a long term politician, so I'll put it in business terms that he would understand:
He is at Gate 1: marketing and market segmentation.
He has 25 - 30% of the people at Gate 2: pursuit. He has a lot of suspects (myself included), he has a bunch of prospects (30% of the population), but those prospects have to be qualified yet.
He has not developed a Capture Plan yet. Or, at least, he hasn't disclosed his Capture Plan. I'm seeing marketing-level ghosting of the competition, not actual differentiation.
I don't even know if he's gotten to building his Proposal yet. The RFP is out there and a proposal submission date has been set (Nov 2016), but I don't know if the technical solution has been developed, much less the technical, managerial, and pricing proposal. They will have to be particularly strong, as his past performance volume won't show relevant past performance in all areas of the RFP. Not a disqualifying factor by any means, but the proposal evaluators will have to be convinced.
Bottom line is that it's a long time before Gate 4 (proposal submission) much less Gate 5 (award). He has a lot of rocks and shoals to navigate around and his competition is gunning for him. He can do a lot with Gate 1 marketing, but there's a world of difference between Gate 1 efforts and Gate 4 proposal submission.
The other candidates and the pundits once lamented that he didn’t offer specifics. He has offered specifics and has stated that he doesn’t want to get tied down by being overly specific which is smart. Meanwhile, I haven’t heard any of the other candidates offering much in the way of policy specifics. Carly is proud of her Wrinkles and Jeb is proud of his Mexican heritage. They aren’t talking about policies. They’re talking about Donald Trump. Trump has been the most specific of any of them IMO.
As a retired business man, I understand and appreciate your view.
As the author of 'The Art of the Deal' and head of a $10 billion dollar company, I think Trump has an understanding of how to close 'THE DEAL'.
He said yesterday, "We need a closer".
AMEN.