This article makes absolutely no sense!
The article is an acknowledgement that obtaining the GOP nomination is a technical process of fulfilling many varied state requirements while maintaining a national organization and projecting a coherent message. Most candidates fail that test.
Cruz is a guy that is keeping his act together and maintaining coherency - even the Bush regulars are falling apart in that regard. He's doing all the preliminary blocking and tackling to set up for the scores. It's really impressive to watch.