The headline provides adequate explanation. The stock tanked today.
Don’t know if the USA Today story went into it, but the reason the stock tanked is that they announced that wage increase they put in place is killing their profits.
The USA Today story does NOT go into it. There is a related story there about Amazon doing much better, but that's about it.
Do you have a link to the wage increase announcement (effect on profits)?
Ah, never mind - I found it here.
http://investorplace.com/2015/10/stocks-gold-nflx-wmt-retail-dow-jones/#.Vh7lgsuD5aQ
I suppose it’s not unexpected, but it’s still a “wow”. Kinda like watching fireworks...