The first ad you link to, the General Radio Ad, begins....
“We want you. We want the Brainiacs and the Einsteins. We want the Thinkers and Tinkerers, the Anarchists, the Rebels and the Visionaries.”
Yeah, that’s the one. I heard it again this morning between 6 and 6:30 am. I just don’t like the sound of it and I’m surprised that WJR is still running it.