I think you are right. Team Cruz uses data mining (another thing I hate) to put together a list of likely conservative voters. Then Team Cruz cross references that list with public voting records to see if they are regular voters. If the potential Cruz voter is not a regular voter Team Cruz sends them a shamming letter. This was likely a test to see how well the tactic works. I still find it offensive and I certainly hope it blows up in Team Cruzs’ face.
You’re right, and the Cruz team uses new and complex technology for ‘data mining’ to a fine degree (religion, car, # of kids, mortgage, shoe size, favorite beer - well almost). He relies on it heavily, but as we see, the trouble with computers is GIGO.
It probably will backfire, after all, what kid who gets an “F” ever believes it’s his own fault? No one likes to be called a “FAILURE”.