It didn’t help him that he went to McCain to try to find out how he could win without the right wing conservatives.
Then, in typical Republican moderate style, he tried to claim he is a conservative. Last year, he claimed he was a ‘reform conservative’ — whatever that is.
Jeb is like about 75% of elected GOP officials...they are cultural liberals. They don’t buy into conservatism, at all, except when they run every 2 or 4 years.
Somewhere in between “severe” conservative and “compassionate” conservative