I despise these TV preacher hoaxsters. It turns me off when I see anyone act like them.
I can certainly understand that; there are too many charlatans, for sure.
I tend to think Cruz is sincere... Could be wrong of course - politicians being what they are - but that is my opinion so far.
That said, in NH I expect Cruz to be consistent in his religious beliefs while playing up some of his more libertarian aspects to contrast with Trump. I expect to hear about eminent domain, the NSA, healthcare, etc.