I had some sales training and “Features and Benefits” were the watch words.
Followed by the skill of “overcoming objections”.
(I hated sales)
:-)
I remember this training.
Trump. Is his megalomania a feature or a benefit?
He retorts, you decide!
Yeah sales suck.
But there is some merit in some concepts involved.
Do you want to make a sale in order to benefit yourself? To make your quota regardless of whether or not your buyer actually has any use for or benefit of the product they are buying from you?
Or do you want to make a sale based upon your knowing that your are actually helping your buyer by selling them this product? Are you benefiting and enriching them... or are you using them?
As an honest man, I prefer to benefit and enrich. I’m not a shark. I want to look at myself as one of the good guys.
So, let’s apply some of these concepts to Donald’s campaign.
What are you selling me, Donald?
Why should I buy it, how does it benefit me, gotta be honest with you, Don, right now, you are scaring me a little bit.