This fact is well known by all, including Trump’s most ardent supporters. They just don’t care because they aren’t conservative either.
You like to call others non conservative because they don’t choose your candidate. What you have is a closed club and no one who doesn’t see things the way you do - gets the door closed in their faces. This conservative label is crap.
The weather vane guiding me at this point is whomever the media and GOPe/RINO crews are keening the shrillest about. If, as is claimed, Cruz is the most hated politician in DC, that is a ringing endorsement.