To place an unexpected third in New Hampshire, Ted Cruz and his super PACs combined to spend $580,000. This is less than Rand Paul or Lindsey Graham spent before dropping out. It is less than Carly Fiorina spent on a state where she expected to get less than 5% of the vote. It is even less than Donald Trump spent, much less. His $3.7 million on top of constant free media coverage meant that Trump was in every household multiple times in the week leading up to the primary.
Cruz has the most cash on hand and the second most super PAC money. As the other candidates proved in New Hampshire, cash isn’t everything. Jeb Bush, who finished fourth, spent $36.1 million. Marco Rubio outspent Cruz nearly 30:1 in New Hampshire to finish fifth. Chris Christie, who will likely drop out, spent even more than Rubio to finish sixth.
As for Kasich:
John Kasich, the other candidate who beat Cruz by placing second, did so by spending over 20x as much. It was a strong night for Kasich who wasn’t a blip on the radar in Iowa, but it also cost him the rest of the campaign barring a miracle; it took $12.1 million to get him second in New Hampshire, leaving him with less than $3 million cash on hand.
Like I said, I ain’t worried
Good luck!