Even people who didn’t agree with Reagan liked the man. With Cruz it’s the opposite, even people who might agree with him find him unlikable.
This idea that Democrats liked Reagan is a Big Lie. They loathed him.
Cruz defines himself by his enemies, moderates hate him, GOP hates him, media hates him, etc.. Problem is, he has to keep stacking that already crowded enemy field to get his message out.
“With Cruz it’s the opposite, even people who might agree with him find him unlikable.”
Actually, a lot of propagandists for the GOPe and liberal media find him unlikable. And their propaganda is picked up by sheep.