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If you look at all of the past political sex scandals that the National Enquirer has reported on, John Edwards, Herman Cain, Jessie Jackson, Anthony Weiner, etc., etc., they have a very, very formulaic pattern for how they break these stories. First they come out with a teaser issue which is very short on facts. Then they wait for the hapless politician to react and drive up interest in the story.

Ted Cruz has reacted better than they could possibly have ever hoped for. The media signaled that they were going to just sit on this one, but Ted brought it into the national consciousness in a spectacular way, blaming Trump and calling him a “sniveling coward”, etc... Everyone now knows about it.

So then the next week the Enquirer releases a little bit more. The first issue in the series sells barely more than normal, but the second issue sells a lot more than normal, and the third issue sells more than the second. Eventually, a story like this sells hundreds of millions of little newsprint weeklies at $5 a copy. The Enquirer has this down to an art form.

The Enquirer doesn’t care about this contest, or the candidates, or the country for that matter, they just want to sell their little newsprint weeklies for $5 a piece. They are going to drag this thing out as long as possible. Their timing on this one was perfect for selling magazines; they will have approximately ten more issues coming out between now and California. It is just going to keep dripping out. The real beneficiary is Hillary Clinton because Cruz, the wounded animal will keep lashing out at Trump and Trump will keep reacting and it will keep them from going after Hillary as they should.

If the last week is any indicator there is a fairly good chance that Cruz’s advisers will not be able to get him back on track and his campaign will implode in a spectacular way. That would probably be the kindest thing that could happen for all of us. Hopefully Trump will be able to position himself far enough away from the crater.