Exactly. Cruz demonstrates over and over again, he doesn't care about the will of the people. And that's a very dangerous person to put in the Presidency.
How is trying to convince “the people” to choose you, not the will of the people? He’s not forcing anyone to vote for him. He’s not paying people to vote for him. He’s going out, meeting people, sharing his platform, and trying to convince people he’s the better guy for the job. Why is that nefarious? He’s playing by the rules, because he knows them.
What is Trump doing? His team is the one actually putting out threats to delegates who don’t vote in his favor.