Agreed. No matter how one comes down on the issue of Trump, Cruz, Kasich, etc. - enough time has passed and enough information has developed that sitting on the fence and pretending to be agnostic is clearly just a strategy to play to ratings.
Like a movie, gotta have a protagonist and an antagonist.
Talk show radio does the same thing - they’re playing to both sides to keep the ratings up.
Or, at least many of them are.