I own shares of SBUX and it ha been good to me, but this sort of nonsense pisses me off as the CEO is using **my** money to play social experiments and to make himself feel better.
The CEO should be about the business, I agree with you. Aside from the politics, I’m not a big fan of the product. I don’t drink much coffee, but when I do, I find their stuff too bitter. So it’s easy for me to not go in there.
Then sell it
That same CEO said he didn’t want the business of anyone who doesn’t believe in gay marriage. What sane businessman makes the political or religious beliefs of a potential customer a condition for selling to them?