[Bigg Red]

Yes, reading the article explains what is meant by the awful headline, but I think the person you are responding to was just trying to make a point about how poorly the headline is written.

[Robert DeLong]

I'll agree the title is confusing, until you read the article. After reading the article the title loses its confusing aspect. Since the poster made no mention of the title I assumed he did not read the article.

Titles like this are sometimes written in this fashion to compel people to read the article to see what the heck the article is about.