It blows my mind that such a big portion of her income is from touring. If you take out endorsements, licensing, etc., I wonder how much of what is left is actually net profit from music sales/ royalties?
That is where all the bands/singers make the big money on tour. Record labels get most of the sales from the albums.
Artist of the year is based upon touring earnings.
The reality is that touring is where most musicians have to make their money these days. Digital pirating and the “sharing” services have totally changed the game. A generation or so ago a “hit album” or two and you were set, not any more; millions of copies of that album can be distributed around the world and you won’t see a dime.
In a way it is like a return to the music business before the LP and the single. She is just one of the best at adapting to the new (old) environment.