Yes, if you go to his website and click on the Donate button you go here:
https://secure.donaldjtrump.com/donate/
Here’s the text from that link:
“Make A Donation
Support Donald J. Trump and Make America Great Again!”
The link in the email goes here (note it’s branded as ‘First One’):
https://secure.donaldjtrump.com/first-one
Here’s the text from that link:
“Let’s Make History
Donate now and Mr. Trump will match your gift $1 for $1! Help us break a fundraising record today!”
I didn’t see anywhere on the website itself a mention of this matching donation, it was only advertised via email (and now word-of-mouth sharing).
Classic example of A/B testing, seeing how new models of fundraising work - follow Scott Adams (Dilbert Creator) for more info on Trump’s persuasion skills.
“Classic example of A/B testing,”
Obama killed it on split testing. Great to finally see our side catching on.