Master of the media. Reagan was the better speaker but Trump can control a media narrative better than anyone in the history of American presidential politics and he’s basically doing it all himself without any Madison Avenue commercial execs running the show. He’s using the idiot lefty media as free advertising because though they want Hillary to win they are endlessly fascinated with Trump, and he knows it. He ain’t the King of The Art of the Deal for nothing.
Covering Trump means ratings!, and the TV networks live and die over ratings.