They did announce that last week. My response to their undrinkable, over-priced coffee...
Pure marketing BS. You can bet that if it didn’t make economic sense or it cut into profits too much, he wouldn’t be doing it. My bet is that Starbucks’ prices are going up yet again and this is his way to shield the bad PR that will come from it.
They did announce that last week. My response to their undrinkable, over-priced coffee...
Starbucks is probably also using this to push its competitors into giving THEIR employees raises as well.
Since few if any of Starbucks competitors have the economies of scale to be able to absorb such raises, this will undermine their ability to do business (and therefore compete against Starbucks)