Posted on 07/23/2016 6:34:12 AM PDT by usafa92
The Republican National Convention clearly reached its crescendo on Thursday night. The four-day run-up until Donald Trump's accepting of the nomination, while giving a strong ratings performance, did not bring any atypical highs for the political meetup. Trump's speech didn't change that narrative by much.
With all three broadcast networks and cable news networks now tallied for the 10 p.m. hour, it appears just over 32 million viewers tuned into Trump's extended time on stage.
On the broadcast networks alone Thursday night, Trump's time on the stage brought in 12.3 million viewers to the 10 o'clock hour on through the speech's conclusion at 11:37 p.m. ET. NBC News led its fourth and final night of primetime coverage with an average 4.6 million viewers tuning in, per Nielsen Media's Fast Affiliate ratings. ABC News, which preciously topped CBS on Monday, averaged 3.9 million viewers. CBS News took 3.8 million viewers. Spanish-language net Univision contributed another 1.3 million viewers.
Cable news brought the biggest lifts — particularly for Fox News Channel and CNN. FNC, a favorite for right-leaning audiences, topped them all with 9.4 million viewers. And CNN, hitting an all-time high for its RNC coverage, also topped all of the broadcast networks with 5.5 million viewers. MSNBC, trailing, averaged 2.95 million viewers. (Nielsen's delivery of the 32-million stat also includes Fox Business Network, CNBC and NBC Universo.)
Prior to Thursday, the broadcast networks have been contributing in the area of 10 million viewers to gross RNC ratings. The cable news aggregate typically topped that showing by a million-or-so viewers. High ratings have certainly the candidate's mind. His latest tweet, as of Friday morning, crowed about the RNC ratings. But it is now clear his ratings record-breaking is limited to debate appearances.
To prove to be a bigger draw than RNC headliners of the recent past, Trump's final tally would need to be higher than 30.3 million to top Mitt Romney in 2012. The candidate already has that in the bag. But with nearly 40 million viewers tuning into John McCain in 2008, that showing will not be matched.
The TV race in the key news demographic of adults 25-54 saw rankings for total viewership hold. FNC (2.5 million) and CNN (1.9 million) topped them all, with NBC News (1.8 million) leading broadcast coverage. ABC (1.4 million), CBS (1.2 million) and MSNBC (927,000) followed.
Prior to Thursday, the 2016 RNC had been averaging 22 million viewers across eight ad-supported networks. That number is off a little, given the 1 million or so watching on PBS and a few other nets each night, but pretty accurate. And tracking down from 2008.
YouTube for me.
This is BS, not only throw in Youtube, but a whole lot more who watched replays of it within the following 24 hours subsequent of the speech.
My wife watched it on the internet.
I watched CSPAN.
That is only because we wanted to see more of Sarah Palin, after her dynamite speech the night before.
No one wanted to see McCain.
I watched CSPAN to cull out commentators.
We cut the cord a year ago, so I watched it on YouTube live, jumping between the official stream and the PBS stream. The latter was just to see Mark Shield’s head explode :-)
I have no idea how they can accurately measure viewer ratings for events like this anymore, particularly for young people.
I watched it online because I didn’t want to give CNN or MSNBC any more money from TV ads. I quit watching cable news or broadcast news about 2 years ago and I now get all my news from the Internet.
Communist News Network, PMSNBC, and the big three are probably crapping in their pants behind closed doors about this shift.
I bet if cspan and youtube replays are counted it comes out to far more than 40K
Bingo! Viewership was not for McC. but for P.
I streamed it to avoid all the leftist commentary.
I streamed as well.
C-Span all 4 days.
I have watched the whole convention live streamed. i don’t think they’ve allowed for this change in habits.
Besides ignoring those watching by streaming today, everyone forgets just how pumped we were about McCain-Palin (mostly because of Palin) after her speech. Until the drive-by media assassinated Palin and the doddering fool McCain rushed home to support the Bush bailout.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.