[Salvavida]

The only way to punch through the media is to punch through the advertisers. That requires a bundled coalition of goods and services that are married to a clear, grassroots alternative.

Somebody build it, and you will be a millionaire. I'm thinking network marketing.

[EQAndyBuzz]

“That requires a bundled coalition of goods and services that are married to a clear, grassroots alternative.”

Pick a target, freeze it, personalize it, polarize it.

That’s what we need to do.