[Mr. K]

The media are sill telling everyone this is “Trumps last-ditch effort to fix his stalled campaign” (I think that is a direct quote from stupid NBC)

They are missing the point. Since the conventions the media have realized they were giving Trump free air time, and since changed to all-anti-Trump, all the time.

So, he hired media experts to combat the media.

[GilGil]

So, he hired media experts to combat the media.
__________________

Exactly!

[Cboldt]

-- The media are sill telling everyone this is "Trumps last-ditch effort to fix his stalled campaign" --

That would be the charitable ones.

Trump's campaign has now entered the Hospice Phase. He knows he's dying and wants to surround himself with his loved ones. @SykesCharlie 8:21 AM - 17 Aug 2016

[Buckeye McFrog]

Trump figured out that what he was doing was not working.
Rob Manafort was either unequipped to deal with the media sh**storm, or was a GOPe plant actively sabotaging the campaign.

Bringing on Team Breitbart was definitely the way to go.
Also speaks to Trump’s executive skills, as something was not working so he quickly made the call to change course.